Lobos Love Pink
Breast cancer survivors are honored at the UNM Cancer Center's annual "Lobos Love Pink" football game at University Stadium.
Credit: UNM Cancer Center

Lobo red turns to pink this weekend at University Stadium. 

The UNM Cancer Center and UNM Hospital will be hosting their  “Lobos Love Pink” Football game to raise awareness of breast cancer and to demonstrate support for the brave women battling it. All those attending the game, scheduled for Saturday Oct. 19, are encouraged to wear pink. The UNM Lobos and their coaching staff will also wear pink to celebrate the breast cancer survivors of New Mexico.

Breast cancer is expected to kill 240 New Mexican women this year alone and 1,360 new cases of breast cancer are expected to be diagnosed in the state during 2013. Second to skin cancer, breast cancer is the most frequently diagnosed cancer in women. The frequency and severity of this cancer are among the reasons early detection is crucial. Many lives have and will be saved thanks to screening and regular mammograms.

“Awareness is very important,” says Melanie Royce, MD, PhD, a professor in the UNM School of Medicine's Division of Hematology/Oncology. “Breast cancer has no symptoms in its early and most treatable stages. So, regular screenings help tremendously.”