Dr. Melanie Royce and Lobo Lucy at the Lobos Love Pink football game
Melanie Royce, MD, PhD, UNM Cancer Center Breast Cancer Clinic and Programs leader, poses with Lobo Lucy during the UNM Lobos Love Pink football game on Oct. 19, 2013.  UNM Hospitals, the UNM Comprehensive Cancer Center and UNM Athletics sponsors the annual event to raise awareness for the disease.  

The University of New Mexico Lobos and their fans will be seeing pink when they take on the University of Hawaii Rainbow Warriors Oct. 17. 

UNM Athletics, UNM Hospitals and the UNM Comprehensive Cancer Center are once again sponsoring the “Lobos Love Pink” football game to raise awareness for breast cancer. October is Breast Cancer Awareness Month.

 A halftime ceremony will celebrate breast cancer survivors, honor those who continue to battle the disease and remember those who have lost their battle. UNM is also sponsoring a health fair at University Stadium prior to the game, where fans can get breast cancer information and free flu shots.

 “While breast cancer can be a devastating diagnosis, it is treatable and even curable, especially in early stages,” says Anna Voltura, MD, a breast cancer specialist at the UNM Comprehensive Cancer Center. “Our breast cancer survivors are a testament to this, and always remind us of the strength they have as well as the enormous advances we have made in the fight against breast cancer."

Voltura co-leads the UNM Cancer Center breast cancer team with Melanie Royce, MD, PhD. The team includes medical oncologists, surgical oncologists, radiation oncologists and a plastic and reconstructive surgeon. All work closely together to design the best treatment plan for each UNM Cancer Center breast cancer patient.

The American Cancer Society estimates that 1,320 New Mexican women will receive a breast cancer diagnosis in 2015 and that 270 will die from the disease.

“Regular screenings help tremendously,” Royce says. “Awareness is very important.”

Kick off for the game is set for 5 p.m. at University Stadium, 1111 University Blvd. SE in Albuquerque. Individuals who wear pink can purchase a ticket for $11 on the day of the game. Tickets are also available through the Lobo ticket office, 505-925-LOBO or unmtickets.com.

The health fair will be held from 2 p.m.– 5 p.m. in the stadium’s “Howl Zone,” the parking lot to the north and east of the stadium.