Dr. Melanie Royce and Lobo Lucy at the Lobos Love Pink football game
Melanie Royce, MD, PhD, UNM Cancer Center Breast Cancer Clinic and Programs leader, poses with Lobo Lucy during the UNM Lobos Love Pink football game on Oct. 19, 2013.  UNM Hospitals, the UNM Comprehensive Cancer Center and UNM Athletics sponsors the annual event to raise awareness for the disease.  

Cherry red will once again turn to pink next month, when University of New Mexico football team and its fans celebrate breast cancer survivors and honor those who have lost their battle to the disease.

The annual "Lobos Love Pink" game is slated for Oct. 10 at Unviersity Stadium, where the UNM Lobos will take on the San Diego State University Aztecs. UNM Athletics, UNM Hospital and the UNM Cancer Center are sponoring the game and planning a half-time ceremony to help raise awareness for breast cancer. The Lobos and their coaching staff will wear pink and are encouraging fans to do the same for the game, which is taking place during Breast Cancer Awareness Month.

An estimated 1,450 New Mexican women will be diagnosed with the disease this year, and 250 will die from it, according to the American Cancer Society.

“While breast cancer can be a devastating diagnosis, it is treatable and even curable, especially in early stages,” says Anna Voltura, MD, a breast cancer specialist at the UNM Cancer Center. “Our breast cancer survivors are a testament to this, and always remind us of the strength they have as well as the enormous advances we have made in the fight against breast cancer."

Voltura co-leads the UNM Cancer Center breast cancer team with Melanie Royce, MD, PhD. The team includes medical oncologists, surgical oncologists, radiation oncologists and a plastic and reconstructive surgeon. All work closely together to design the best treatment plan for each of the UNM Cancer Center’s breast cancer patients. “Regular screenings help tremendously,” Royce says. “Awareness is very important.”

About the “Lobos Love Pink” Football Game

The UNM Lobos will kick off against the San Diego State University Aztecs on Friday, Oct. 10 at 7:30 pm in University Stadium, 1111 University Blvd. SE, Albuquerque.. For tickets, call 800-955-HOWL or 505-925-LOBO or visit http://www.golobos.com/ViewArticle.dbml?DB_OEM_ID=26000&ATCLID=209095844.