Before you toss out that Heinz product jar or box, be sure to peel off the label it's worth six cents for patients at UNM Children's Hospital.

Since 1979, Heinz has raised over $7 million for children's hospitals around the nation with the Miracle Label Program. Six cents is donated to the hospital for each label redeemed.

A new program called the Treasure Chest enables Heinz consumers to purchase personalized clothing, toys and accessories for infants and toddlers through a catalog featuring these items. The program will be highlighted in the catalog so that customers know that the labels they redeem for merchandise will be credited to their local Children's Miracle Network hospital.

The program works by collecting the labels off any Heinz baby food product as well as Heinz's "all-natural" Nature's Goodness brand that carries the Children's Miracle Network logo on the label.

Collected labels should be dropped off or mailed to UNM Children's Hospital Development Office, 700 Lomas Boulevard N.E., Two Woodward Center, Suite 100, Albuquerque, NM 87131. Collected labels should include the Heinz logo.

For more information on collecting Heinz labels call 1-800-USA-BABY.
Contact: HSC Public Affairs, 272-3322