March 17, 2006

Contact: Jenny Savage (505) 272-3651

FOR IMMEDIATE RELEASE

He's not exactly a superhero, but the Super Colon is coming to town with an important message to spread. And forget burning buildings and Kryptonite; this one only wants to encourage you to eat your broccoli and receive regular colon screenings after age 50. The Super Colon is an inflatable 8-foot tall, 20-foot long replica of a human colon and it's coming to the UNM Health Sciences Center Plaza from March 21-22, 2006 .

As part of a traveling national campaign during National Colorectal Cancer Awareness Month, the Super Colon was developed by the Cancer Research and Prevention Foundation as an interactive approach to teaching people about the risks, symptoms, prevention, early detection and treatment options for colorectal cancer. As visitors walk through the Super Colon, they are invited to take a close-up look at healthy tissue with non-malignant colorectal diseases, as well as tissue with various stages of colorectal cancer.

The Super Colon will be open to the public Tuesday, March 21 from 10 a.m.-5 p.m. and Wednesday, March 22, from 10 a.m. to 5 p.m. Representatives from local colorectal cancer awareness groups including the New Mexico Department of Health Comprehensive Care Program and the American Cancer Society will be on hand to answer questions on Tuesday, March 21 from 10 a.m. noon.

Colorectal cancer is ninety percent preventable and successfully treated 90 percent of the time when detected early, yet it continues to be the second leading cancer killer of men and women combined. For more information on the Super Colon, visitwww.preventcancer.org/colorectal.