UNM CTSC "Breaking Barriers" to commemorate research programs

UNM group enters video competition with "Breaking Bad" parody

The University of New Mexico Clinical and Translational Sciences Center (CTSC) is "Breaking Barriers" to help commemorate two federal programs designed to catalyze biomedical research innovation.

The National Institutes of Health is celebrating 10 years of achievement by the NIH Roadmap and the NIH Common Fund, and as part of this 10-Year commemoration, the NIH organized a video competition to encourage creative descriptions of its programs for the general public.   

The CTSC entered this NIH Common Fund video competition with "Breaking (Bad) Barriers," a parody of the hit television show "Breaking Bad," which was set and filmed in Albuquerque. Videos that record the most YouTube "likes" win the competition.

In the CTSC video, a character portraying Breaking Bad anti-hero Walter White explains to a class that "clinical and translational science is about accelerating basic science to clinical science and then into practice, bringing new discoveries and technology to the people."

This parody goes on to show Walter and another character – based on Breaking Bad's Jesse Pinkman –  bringing basic science to clinical practice and enabling a multiple sclerosis patient to walk again.

 

CTSC is urging viewers to click on the "thumbs-up" button at the top of the video and to share the video with friends and family. Viewers will need to be logged into a YouTube or Google account to record their "like."

For more information about the competition, see the contest page at http://commonfund.nih.gov/Contests/index .

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