"Life Stories" campaign
The UNM Health Sciences Center marketing campaign, "Life Stories," will run on a mix of television, radio, print and digital channels and will highlight the UNM Health System's role as a leading teaching hospital and academic health center.

The UNM Health Sciences Center has launched a new marketing campaign aimed at educating New Mexicans on its hospital system’s unique services and programs.

The campaign, “Life Stories,” will run on a mix of television, radio, print and digital channels and will highlight the UNM Health System's role as a leading teaching hospital and academic health center, according to Billy Sparks, executive director of communications and marketing at the UNM Health Sciences Center, which includes UNM Hospitals.

“With this new campaign, we are highlighting the essential role the UNM teaching hospital and academic medical center plays in ensuring all New Mexicans have access to the highest quality healthcare, regardless of their ability to pay," Sparks said. "New Mexicans need to know that they have access to expert specialists and top-ranked doctors right here at home."

“Life Stories” will share the stories of courageous patients who rely on the UNM Health System for cancer treatment and surgery, trauma care and emergency services, pediatric services and neurological care. The campaign will also feature Rio Rancho’s UNM Sandoval Regional Medical Center, New Mexico's first community-based teaching hospital.

Under the leadership of Paul Roth, MD, UNM chancellor for health sciences, the UNM Health Sciences Center and its hospital system have grown into one of the leading academic medical centers in the U.S., Sparks said.

UNM Hospitals operates New Mexico's only Level I Trauma Center, treating nearly 90,000 emergency room patients and more than 750,000 patients annually. UNMH serves as the primary teaching hospital for the UNM School of Medicine and participates in hundreds of advanced clinical trials annually.

It also is the home of the highly regarded UNM Children's Hospital and the National Cancer Institute-designated UNM Cancer Center. The hospital system includes Carrie Tingley Hospital, UNM Children's Psychiatric Center and UNM Psychiatric Center. It shares missions and resources with UNM's College of Nursing and College of Pharmacy, including the New Mexico Poison Center.

For more information about the campaign, and behind the scenes interviews with patients, please visit: UNMHSLifeStories.org.