Not So Hard to Reach

Crafting the survey questions for LGBTQIA+ communities was the most important task, because the LGBTQIA+ spectrum comprises many subgroups. The survey questions had to be posed appropriately and in a way that heeded nuances in terminology and understanding.

The questions were adapted from the Stanford PRIDE study questionnaires, and the researchers also sought input from several resources such as the National Academies’ Measuring Sex, Gender Identity, and Sexual Orientation and the UNM Health Sciences Library‘s LGBTQIA+ Health Resources online guide.

Adsul’s research team, including Kano, Molly McClain, MD, and Emily Wu, MD, then partnered with a marketing team affiliated with the United States Postal Services, and used a combination of mailed flyers and social media to reach LGBTQIA+ people. Their strategy included direct mail, social media posts and digital advertising, and it focused on reaching rural areas of New Mexico, not just metro areas.

“We sent out 27,000 flyers and made around 430,000 impressions online,” Adsul says. And, she says, McClain and Wu personally handed out flyers and talked to their patients about the research.

The carefully and sensitively worded survey questions yielded an overwhelmingly positive response from the New Mexico LGBTQIA+ community: the team confirmed responses from over 2500 people.

“All of these were real people,” Adsul proudly says, adding that the task of verifying each response was led by Katie Myers, who was a UNM medical student at the time, with help from Talya Jaffe, a current UNM medical student. The survey participants represented LGBTQIA+ subgroups.

Adsul also points out that that approximately 30% of the survey respondents were cancer survivors. The team is working to understand the needs of the cancer survivors better, with the help of residents in the UNM Department of Internal Medicine who are now involved in the project.

“We are so grateful for the participation of New Mexico’s LGBTQIA+ community,” says Adsul. “Approximately 70% of the participants in our survey wanted to hear about our results.”

But, not being trained in communications, Adsul and her scientific team turned to a community engagement studio held through the UNM Clinical Translational Science Center. There, they shared the results of this study and asked the LGBTQIA+ community members how best to communicate study findings and reach out to others.

Adsul and her team are preparing further studies and additional publications.

“’Reaching the Hard-to-Reach' is such a misnomer,” Adsul says. “If you ask in a sensitive and appropriate way and are methodological and systematic in your approach, you can reach LGBTQIA+ populations and they will give you important answers about their health.”

Paper Reference    

“Reaching the “Hard-to-Reach” Sexual and Gender Diverse Communities for Population-Based Research in Cancer Prevention and Control: Methods for Online Survey Data Collection and Management” was published online on June 8, 2022, in Frontiers in Oncology (https://www.frontiersin.org/). Authors are: Katie J. Myers, Talya Jaffe, Deborah A. Kanda, V. Shane Pankratz, Bernard Tawfik, Emily Wu, Molly E. McClain, Shiraz I. Mishra, Miria Kano, Purnima Madhivanan and Prajakta Adsul.

About the Study

For more information about this study, please contact the study team at CACTI-SGM@salud.unm.edu